Eight active accounts. Three to five draft cycles each.
An agency account lead often manages 8 or more active retainer accounts, with each account's monthly deliverable running through 3 to 5 draft cycles with the client. As an example: if an account lead averages 90 minutes per cycle on revisions, voice tuning, and handoff coordination, 8 accounts times 4 cycles times 90 minutes is 48 hours a month spent on draft-cycle handoffs alone.
