The 8:14 PM inquiry on a Sunday night.
A homeowner from a 1,800 sq ft colonial in Maplewood emails about paver repair on a Sunday at 8:14 PM. You read the email at 9:30 PM, decide to reply tomorrow morning, forget at 6:30 AM, and remember at 11 AM when the lead has gone cold. Most home-service inbounds land after hours. A 2011 MIT study on lead response (Oldroyd, McElheran, Elkington) found that response speed dramatically increases the odds of qualifying the lead. Same dynamic, fifteen years later: the first contractor to reply usually wins the job.
